Express Care - Logo

Program Overview - Marketing


A variety of Express Care banners, signs and other point-of-sale (POS) materials that feature the premium Express Care look are available to order for your facility. Valvoline's Marketing Resources will assist in the development of marketing strategies in the following key areas vital to your business success:

Advertising

  • You'll have access to Valvoline's online library of customizable advertising: ValvolineInstaller.com
  • Education on media buying and ad placement
  • Ready-made creative, including print ads, radio scripts and television spots

Promotions

  • Spring and fall national promotions
  • Opportunities for installer-specific promotional activity 365 days a year
  • Direct mail support
  • Flex Fund dollars for every Valvoline product purchased

Merchandising

  • Product placement
  • Interior signage

Public Relations

  • Community involvement
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Owner Testimonial
"The promotions that Valvoline has offered to us…have had a real big impact."


~ L.A. Woodall
Gulf Breeze, FL


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